Social Media Mayhem at Google - SOLD OUT
This event has sold out. No walk-ins will be accepted.
It’s that time of year again: The grim lag between Super Bowl Sunday parties and March Madness festivities, when the last of the holiday gingerbread cookies are finally gone, and your snow boots have long since lost their ‘new snow boot’ smell. Clearly, we’re due for another after hours event of learning, networking and keeping our minds warm!. You will...
About our panelists:
Frank Helmert, vice president of global interactive marketing, Aon
Frank is a tenured marketing executive with a proven international track record in the financial services industry.
Crysta Andersen, social media strategist, IBM
Crysta manages the social media strategy and presence for IBM InfoSphere and IBM Initiate, including the Mastering Data Management blog, Twitter, LinkedIn and other platforms. She works with teams across IBM Information Management to further our thought leadership by monitoring and reacting to current industry conversations, news and trends. She also partners closely with subject matter experts to translate their work and ideas into social-ready content that aligns with our messaging and resonates with our social communities.
IBM Initiate has received numerous social media awards, including "Best Corporate Blog" from the Chicago Business Marketing Association, Marketing Sherpa's 2010 Viral and Social Marketing Hall of Fame, BtoB Magazine’s list of "Most Successful Online Social Networking Initiatives.”
She is aI graduate from the University of Chicago with a BA in Political Science and currently pursuing a Master’s in Integrated Marketing Communications at Northwestern University.