IBM CMO Study Findings
Confronted by the increasing influence of social media, the escalating
demands of more empowered customers and the rapid pace of a more digitally-driven world, Chief Marketing Officers—and the teams they lead—are grappling with sweeping market forces that have the power to radically change the way they create and deliver value to their customers.
IBM sought the perspectives of CMOs from around the world. IBM conducted more than 1,700 in-depth, face-to-face interviews with CMOs from companies of various sizes, across a wide range of industries and regions. Hear the findings from their 2011 Global Chief Marketing Officer Study and learn how these findings can help you gain a competitive advantage in the new marketing landscape.
Check out this video as a sneak peek to what you will hear.
About Karstin Bodell