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Breakfast Seminar

IBM CMO Study Findings

Confronted by the increasing influence of social media, the escalating
demands of more empowered customers and the rapid pace of a more digitally-driven world, Chief Marketing Officers—and the teams they lead—are grappling with sweeping market forces that have the power to radically change the way they create and deliver value to their customers.

IBM sought the perspectives of CMOs from around the world. IBM conducted more than 1,700 in-depth, face-to-face interviews with CMOs from companies of various sizes, across a wide range of industries and regions. Hear the findings from their 2011 Global Chief Marketing Officer Study and learn how these findings can help you gain a competitive advantage in the new marketing landscape.

Check out this video as a sneak peek to what you will hear.

About Karstin Bodell

Karstin is the Vice President of General Business Marketing which has field marketing and seller enablement responsibility across the portfolio of services, solutions and products for enterprise clients. Prior to this she was the Vice President of Channels Marketing. She has held positions in Europe as the Director of Solutions & Integrators and the Director of Marketing for Small & Medium Business. Prior to her positions in Europe, Karstin held roles in sales, marketing and management across the software and solutions businesses.
Karstin started her career as a Consultant with Arthur Andersen in Chicago, Illinois. She holds a B.A. in Management Science and Public Policy from Duke University. She resides in Atlanta, Georgia. Karstin is a member of the GSU Atlanta Marketing Roundtable, is on the Executive Advisory Board for AMA Atlanta, is on the Board of Junior Achievement of Georgia,  and is an active mentor with Pathbuilders Inc.


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