Get Past the Hype & Get Down to Business: Measuring Social Media
When Web 2.0 brought information sharing, interoperability, user-centered design and collaboration to the forefront, it ushered in the era of Enterprise 2.0: social software within a business context. And while most of the focus around social media has been on getting a message out, this presentation takes a different approach: how to use social media to listen.
In this session, Todd Nilson, an experienced IT industry executive and visionary from SPR Companies’ Social Syntax, will review what kind of information is available from monitoring social media sources across the Web as well as the difference between tactical and reactive monitoring vs. strategic and proactive analysis.
Nilson is a board member of the Milwaukee Interactive Media Association, the Illinois Recruiters Network, the Skilled Recruiters Network of Chicago, Web414 and a member of the Society for Information Management where he serves on its national social media team.
Additionally, he chairs the recruiting committee of AbillTyConnection, a non-profit group supported by Goodwill Services dedicated to finding meaningful employment in IT for professionals with disabilities. Nilson is also a board member of the non-profit Milwaukee group Bucketworks, a founding board member of the Milwaukee Agile users group and board member of SIM Wisconsin. He is the former president of the Wisconsin Professional Recruiters Resource and eInnovate.