Other Worthy Events


06/20/2013	The Executive Playbook to Inbound Marketing & Sales Over the past few years, we’ve witnessed a tectonic shift in the way people work and live. To build awareness and generate demand, companies can no longer rely on the "push" model of marketing and sales. Executives today need a different playbook. That's why companies are adopting the inbound methodology. Inbound marketing and sales is about integrating content and information for a more richer, relevant, and personalized experience. It's no surprise that 48% of executives plan to increase inbound marketing spending this year – the third year in a row that inbound budgets are increasing at a near 50% pace. So please accept our invitation and join us in Chicago on June 20th to learn how effective leaders build a scalable inbound organization. Click here to learn more and register.
10/03/2013 - 10/04/2013	Branding and Social Media Conference Branding and brand marketing are evolving at a staggering rate, and the impact of social media techniques and strategies on the development and marketing of brands is unprecedented. Never before have greater demands been placed on marketing professionals and their legal advisors to not only keep pace, but to also be ahead of the curve. At this conference, designed for branding and marketing professionals and their legal counsel, leading authorities from the business and legal communities will provide insight into best practices on modern branding and social media as well as into the laws that govern those uses. With a special focus on the relationship between the branding, marketing and trademark communities, topics covered will include: The evolving and dramatic changes in brand development and exploitation as impacted by social media and in consumer relationships to brands What works and doesn’t work in brand licensing, brand extension and product placement from the business, consumer and legal perspectives Optimal use of the different kinds of social media and search engine optimization in building brands and consumer brand loyalty, and the associated business and legal risks How to find the “truth” in brand and social media marketing and how to effectively navigate the legal, regulatory and business land mines The business and legal pros and cons of using celebrity endorsements and licenses in brand building and how to negotiate celebrity deals How to strategically negotiate multi-channel global brand licenses from the licensor and licensee perspectives How to build and enforce an international trademark and domain name policy in a global digital world Risk management: best practices in the challenging area of global marketing and social media policies, including privacy and employment issues, content and music clearance, and recent legal developments For more information or to register click here!

06/20/2013

The Executive Playbook to Inbound Marketing & Sales

Over the past few years, we’ve witnessed a tectonic shift in the way people work and live. To build awareness and generate demand, companies can no longer rely on the "push" model of marketing and sales. Executives today need a different playbook.

That's why companies are adopting the inbound methodology. Inbound marketing and sales is about integrating content and information for a more richer, relevant, and personalized experience. It's no surprise that 48% of executives plan to increase inbound marketing spending this year – the third year in a row that inbound budgets are increasing at a near 50% pace.

So please accept our invitation and join us in Chicago on June 20th to learn how effective leaders build a scalable inbound organization.

Click here to learn more and register.

10/03/2013 - 10/04/2013

Branding and Social Media Conference

Branding and brand marketing are evolving at a staggering rate, and the impact of social media techniques and strategies on the development and marketing of brands is unprecedented. Never before have greater demands been placed on marketing professionals and their legal advisors to not only keep pace, but to also be ahead of the curve.

At this conference, designed for branding and marketing professionals and their legal counsel, leading authorities from the business and legal communities will provide insight into best practices on modern branding and social media as well as into the laws that govern those uses.

With a special focus on the relationship between the branding, marketing and trademark communities, topics covered will include:

The evolving and dramatic changes in brand development and exploitation as impacted by social media and in consumer relationships to brands
What works and doesn’t work in brand licensing, brand extension and product placement from the business, consumer and legal perspectives
Optimal use of the different kinds of social media and search engine optimization in building brands and consumer brand loyalty, and the associated business and legal risks
How to find the “truth” in brand and social media marketing and how to effectively navigate the legal, regulatory and business land mines
The business and legal pros and cons of using celebrity endorsements and licenses in brand building and how to negotiate celebrity deals
How to strategically negotiate multi-channel global brand licenses from the licensor and licensee perspectives
How to build and enforce an international trademark and domain name policy in a global digital world
Risk management: best practices in the challenging area of global marketing and social media policies, including privacy and employment issues, content and music clearance, and recent legal developments

Other Worthy Events

For more information or to register click here!

BMA Events