SEO and SEM: A match made online

Business marketers no longer debate whether to do SEO and SEM, but rather how to do them well—and, increasingly, how to do them well together.

Learn the success strategies for pairing SEM and SEO to drive better online-marketing results when a panel of experts, led and moderated by Jennifer Howard, head of B2B markets, central region, at Google, discusses this topic at BMA’s Nov. 19 Breakfast RoundTable at IIT’s Stuart School of Business.

Panelists S. Ryan DeShazer, director of interactive strategy at HSR Business-to-Business, Kristen Nomura, search & analytics manager at Google, Lisa Schmitt, Interactive Marketing Media Manager at USG Corporation, and Jeff Woelker, senior digital strategist at Slack Barshinger, will discuss why SEM and SEO are essential to any successful online marketing campaign and how, when used well together, can accelerate and lead to better results.

Our monthly Breakfast RoundTables are topic-focused and complement our more speaker-focused monthly Luncheon Seminars via a more interactive educational format.

About Jennifer Howard
Jennifer Howard manages the B2B Sales & Operations Group for Google’s Central Region. In this capacity, she is responsible for developing strategic marketing partnerships with B2B marketers across all industries to help generate leads, increase brand awareness and drive sales.

Prior to joining Google five years ago, Jennifer was with the Advertising & Communications Division of Monster Worldwide where she held a variety of positions including director of interactive services, director of product marketing and director of client strategy. She completed extensive international assignments and was instrumental in spearheading the company’s interactive division in Spain, England, Germany and Ireland.

Jennifer is a member of the board of directors of the Chicago chapter of the Business Marketing Association. She received her bachelor’s degree in Communication from the University of Illinois, Urbana-Champaign.

Sponsored by: