Breakfast Roundtable

Social Media Series, Part 3

The New ‘Integrated Marketing’ – Social, Search and Mobile Marketing presented by Ray Villares, VP/Digital Services, Symmetri Marketing Group.

Sorry you missed part 3 on Nov. 18 but there is still time to sign up for our final session featuring John Byrne, Executive Online Editor, BusinessWeek on Wednesday, December 16. Click here to register and for more details.

The New ‘Integrated Marketing’ – Social, Search and Mobile Marketing

BMA Chicago’s Breakfast Roundtable series on social media will offer practical ideas you can start acting on now.

Gain optimal results from your lead generation programs by aligning social, search and mobile marketing tactics. In this session you learn valuable and actionable tips from Ray Villares, VP/Digital Services at Symmetri Marketing Group and a panel of experts with first-hand experience helping leading companies harness emerging tactics to extend their reach, convert prospects into customers, build brand loyalty and even improve their offerings.

ABOUT RAY VILLARES
Characterized as having a child-like enthusiasm for interactive design and innovation, Ray has always been a catalyst for change and growth. Prior to joining Symmetri, Ray led the charge in new offering development at Acquity Group where he successfully incubated the firm’s Interactive and Mobile Marketing practices. During this time Ray fostered successful client relationships with dozens of clients including AT&T, Ben & Jerry’s, Gordon Food Service, McDonald’s, Motorola, Northern Trust, Proctor & Gamble, Underwriters Laboratories, Sears, True Value and Yamaha.

Shortly after attending Florida State University—where he initially studied chemistry before majoring in Mathematics/Computer science—Ray co-founded a successful Web development start-up. Over a nine-year period, he took the firm from a one-room office to one of the most reputable Interactive firms in the Southwest Florida region. He provided delivery oversight for more than 300 Web projects and led innovation efforts across all service lines from website design and marketing to custom application development. Clients included Disney, Honeywell, Rooms To Go, SeaWorld and SunTrust.

In Ray’s spare time he feeds his creative side through his love of photography. He also enjoys being an active contributor in the community and is a true believer that good business and community service go hand-in-hand. Currently he is helping establish the Chicago-based organization centered around Mobile development and marketing.