Using Market Segmentation to Move Markets and Grow Sales and Profits

Web Seminar Details:
Presented by Kevin Clancy, Ph.D, Chairman, Copernicus Marketing Consulting & Research

Selecting a target is perhaps the single most important decision in the marketing planning process. This web seminar will help your “brand positioning” through understanding segmentation, including message strategies, advertising briefs, product and pricing strategies, communications plans, sales strategies, and more to achieve marketing efficiency.

Registration:
1. Click here to register.

2. Reserve your slot in the web seminar. After registering, a receipt page will open. On this page, click the link asking you to reserve your slot to complete the reservation process.

About the Presenter:
For over three decades, Kevin Clancy, Ph.D, has worked with some of the best known and most loved consumer and B2B brands around the world to launch high-performance marketing programs and successful new products. He is a co-founder and currently chairman of Copernicus, a firm known for developing and launching marketing strategies that change brand trajectories, career paths, even entire companies and sometimes industries. He is the co-author of seven business books including the best-selling Marketing Myths That Are Killing Business and The Marketing Revolution, as well as Counterintuitive Marketing, the book the American Marketing Foundation named one of the top five books in marketing.  His latest book is Your Gut Is Still Not Smarter Than Your Head: How Disciplined, Fact-Based Marketing Can Drive Extraordinary Growth and Profits, is a must-read for any marketer looking for breakthrough performance. Kevin’s work to push the envelope of marketing research in order to advance the practice of marketing recently earned him an induction into the prestigious Marketing Research Hall of Fame.