April 8 Panel Bios

Gord Hotchkiss, President & CEO, Enquiro
In understanding search user behavior, no one is a more respected voice than Gord Hotchkiss.
 
He and the research team at Enquiro have built a solid reputation as the leading experts in understanding not only what happens on a search portal, but also why. Gord's voracious personal curiosity extends into areas as diverse as neurology, psychology, genetics, sociology and anthropology, always with the goal of understanding why we do the things we do and what that means for marketing strategy.
 
In addition to being the CEO and co-founder of Enquiro, Gord is a director and the past Chairman of SEMPO, a columnist for MediaPost and Search Engine Land, a regular presenter at all the industry shows and a popular keynote speaker.

Steve Patrizi, Vice President, Marketing Solutions, LinkedIn
Steve Patrizi leads the advertising sales and operations organization for LinkedIn, the world’s largest professional network with more than 60 million members. His team works with the world's most widely recognized brands and advertising agencies to help them connect with LinkedIn’s audience of affluent, influential, and ambitious professionals.

Steve joined LinkedIn from Microsoft Corporation, where as Manager of Advertising Sales he led a team tasked with delivering cross-platform digital marketing solutions for Fortune 500 accounts based in the San Francisco Bay Area. Prior to Microsoft, Steve spent 10 years with Dow Jones & Company in various roles, including five years as Director of West Region Advertising Sales for The Wall Street Journal Online.

Steve has served on the board of the Bay Area Interactive Group, and he is a graduate of Rutgers University with a bachelor’s degree in Communication.

Paul Gillin, a BtoB columnist and author of The New Influencers and Secrets of Social Media Marketing
Paul Gillin is a veteran technology journalist with more than 25 years of editorial experience.

Since 2005, he has advised marketers and business executives on strategies to optimize their use of social media and online channels to reach buyers cost-effectively. He is a popular speaker who is known for his ability to simply complex concepts using plain talk, anecdotes and humor.

Paul was previously founding editor-in-chief of TechTarget, one of the most successful new media entities to emerge on the Internet. Prior to that, he was editor-in-chief and executive editor of the technology weekly Computerworld for 15 years.

His critically acclaimed 2007 book, The New Influencers, chronicles the changes in markets being driven by the new breed of bloggers and podcasters. Among the more than 100 positive published reviewers of The New Influencers were The Wall Street Journal, The San Jose Mercury News and the BBC. The book was also awarded a silver medal in the business category by Foreword magazine. His latest book, Secrets of Social Media Marketing, was published in the fall of 2008.

In addition to his consulting and speaking, Paul writes columns for BtoB and Deliver magazines and online for Ziff-Davis Enterprise. His work has appeared in scores of publications, including The New York Times, Advertising Age and the San Jose Mercury News. He also writes the popular Newspaper Death Watch blog, as well as his own blog: paulgillin.com.

Paul is a Research Fellow and a member of the advisory board of the Society for New Communications Research, and he co-chairs the social media cluster for the Massachusetts Technology Leadership Council. Married with two children, he lives in Framingham, MA, where he lives and dies by the fortunes of the Boston Red Sox.
 

Mark McMaster, Senior Planner, B2B & Technology Markets, Google
Mark McMaster develops Google's understanding of industry trends and customer behavior in business-to-business markets. In addition to pursuing research initiatives in these industries, he provides media mix planning and consulting recommendations to clients across Google's search, display and offline advertising platforms.
Prior to joining Google, Mark led product strategy for clients such as Shell Oil, Jim Beam, Nestle Purina and the U.S. Army while at Omnicom agency The Beanstalk Group, and he covered marketing trends as an editor and reporter at business publisher VNU. He is a graduate of the University of Kansas and the Medill School at Northwestern University, where he also served as editor-in-chief of the Journal of Integrated Marketing Communications.
 

Justin Levy, General Manager, New Marketing Labs
Justin Levy is General Manager at New Marketing Labs, where he works as part of the professional services team assisting partners with their social programs.

Justin is also co-organizer of the Inbound Marketing Summit and Inbound Marketing Bootcamp events and spearheads other special projects for the NML team.

He is the author of the forthcoming book, "Facebook Marketing: Designing Your Next Marketing Campaign" slated for release in May 2010.

Prior to joining NML, Justin Levy was Managing Director of That's Great PR, a firm that specializes in writing and distributing SEO press releases. In this role Justin was responsible for the development of new media marketing strategies, client acquisition strategy, brand development, and development of business processes.

At the same time, Justin also was Managing Director of sister company, That's Great News where he oversaw all marketing, special projects and outsourced resources. Prior to that, Justin was Partner/President of Talent Network, where he was responsible for client acquisition, marketing, operations and business strategy.

Justin writes and creates media of all kind over at justinrlevy.com that is listed as one of the top 350 marketing blogs worldwide, according to AdAge.