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January 2008

On behalf of BMA’s officers and the entire board of directors, I would like to extend my best wishes for a happy and prosperous new year.

This year is shaping up as one of BMA’s best, with a full lineup of events that is second to none. Just look at the speaker list for our MarketingMasters Luncheon Seminar series:

January : Patti Temple Rocks, vice president, global public affairs, The Dow Chemical Company

February : Casey Keller, chief marketing officer, Motorola

March : Tim Armstrong, p resident, advertising and commerce, North America, Google

April : Richard Edelman, president and CEO, Edelman

May : Mark Gambill, vice president of marketing, CDW

This is an all-star roster, and I urge you to register early, either online on our Web site or by calling Executive Director Marla Schrager at 312-943-8040.

I want to thank the Chicago chapter of the Public Relations Society of America for co-sponsoring this month’s luncheon seminar featuring Dow’s Patti Temple Rocks. Introducing her will be Al Golin, chairman of GolinHarris, the PR giant that Temple Rocks worked for before rejoining Dow last year. You can read a preview of that event in the main feature of this issue of the BMAIL.

Looking ahead to February, our Breakfast RoundTable speakers will be Paul Rand and Patrick Rooney of Omnicom’s Zocalo Group, who will explore word-of-mouth marketing’s potential in the b-to-b arena. Go here to register or read more about this event.

If you are not already a member of BMA, joining could be one of the best 2008 New Year’s resolutions you make! You can join or register for BMA programs through the BMA Web site.

BMA members get the exclusive ability to download the PowerPoint deck and/or an audiocast from our monthly luncheon seminars in the first BMAIL of the following month.

Other exclusive members-only benefits include:

  • The BMA Directory  
  • Publications and white papers from the national BMA
  • Eligibility for professional Marketing Skills Certification
  • Member rates for guests joining you at BMA events
  • Free postings to BMA CareerLink listings

I hope to see you at our next MarketingMasters luncheon seminar on Thursday, Jan. 17, 2008, at the Fairmont.

All the best,