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May 2011

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In five years time, Forester Research predicts that the spend rate for B2B mobile marketing will quadruple. Are you ready? At the May luncheon for Marketing Innovators we’ll focus on Mobile Marketing 3.0: How to reach a moving target. We are honored to have a powerhouse keynote to lead the discussion, Alicia Deatch, Vice President of AT&T’s business marketing communications. She’ll update us on the newest developments in this area, and help us better understand how to reach our target markets whenever and wherever they are.   Please join us on Thursday May 5 at the Standard Club.

Also in May, we will feature some of the greatest creative work in the B2B community. Join us on the evening of May 11th, for the Tower Awards, when the B2B marketing community comes together to celebrate the creativity and innovation among our peers. 
 
And get ready for a blockbuster month in June. Once again, Chicago will be the host city for BMA’s national conference, when over a thousand B2B marketing professionals will gather on June 1st through 3rd.   A stellar line up of marketing leaders make up the faculty for this conference. This will coincide with our regular monthly luncheon for Marketing Innovators, on Thursday June 2nd, when we will welcome Seth Godin as the keynote speaker You can still take advantage of early bird registration for the full conference, or member discounts for attending the luncheon with Seth Godin.
 
That same evening we will host the 10th annual BizBash auction and fundraiser. The venue for this year’s event will be the spectacular River East Art Center. There are over 100 volunteers working behind the scenes to make this an extraordinary evening, quite unlike any event BMA has ever hosted. 
 
All the best, 
Linda Meenan 
President, BMA Chicago