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Available Files

Saturday, August 16, 2014
Rising Star Award


Wednesday, May 28, 2014
2014 Global BMA Conference


Wednesday, April 30, 2014
April Member Dinner


Wednesday, April 16, 2014
Taking Action on Market Research and Segmentation


Thursday, April 10, 2014
Leading Fast, Successful Change for Your Brand


Thursday, April 3, 2014
Young Professionals - Creative Crawl


Tuesday, March 25, 2014
March Member Dinner


Wednesday, March 19, 2014
Realizing Success by Developing Your Market and Data-Driven Pricing Strategy


Thursday, March 13, 2014
Challenger Selling in a Digital World


Wednesday, February 19, 2014
Engaging Advocates


Thursday, February 13, 2014
When One Plus One Equals More Than Two
Thursday, February 6, 2014
Collaboration Event - An OfficeMax Case Study


Wednesday, January 29, 2014
Developing a Comprehensive Demand Generation Program using Automation
Wednesday, December 18, 2013
Transforming your B2B Marketing Through Data and Analytics
Thursday, December 12, 2013
Content Marketing Strategy That Converts
Thursday, November 14, 2013
The Customer-Activated Enterprise
Monday, October 28, 2013
Digital Marketing Management Certification Course
Thursday, October 10, 2013
Sales and Marketing Alignment That Actually Produced Results
Wednesday, September 25, 2013
Content + Social - The B-to-B Dynamic Duo
Thursday, September 12, 2013
Mobile Changes Everything
Tuesday, May 14, 2013
Fuel Keynote & Expo - A New BMA Chicago Event
Thursday, May 2, 2013
Building a Global Brand from the Inside Out
Wednesday, March 20, 2013
Using Data to be a Customer-Centric Company
Wednesday, February 20, 2013
Driving Leads Through Channel Ecosystem
Wednesday, February 13, 2013
Young Professionals Event: Word of Mouth Marketing
Thursday, February 7, 2013
Demand Generation in a Changing Landscape
Wednesday, January 16, 2013
Differential Value Proposition presented by GE and Valkre
Tuesday, December 18, 2012
The Power of Defensive Strategy
Thursday, December 6, 2012
An ‘Exceptional’ Rallying Cry for Kimberly-Clark
Wednesday, November 14, 2012
Using Apps to Create Engaging Interactive B2B Sales Tools
Thursday, November 1, 2012
Content Marketing Essentials That Will Drive Your Business
Thursday, October 18, 2012
David Aaker, Vice Chair, Prophet and Author
Wednesday, September 15, 2010
The Business Buyer of the Future... and the ‘Zero Moment of Truth’

Fun video clip from Google

Luncheon deck

Luncheon report

* Please note file sizes are large and may take long to download.


Wednesday, February 17, 2010
State of Search in B2B

February Breakfast Deck
February Breakfast Audio
February Breakfast Photos
February Breakfast Video

Thursday, February 4, 2010
For Emerson, Innovation Is the Solution

February Luncheon Deck
February Luncheon Report
February Luncheon Audio
February Luncheon Photos

Thursday, January 7, 2010
How CPG Firms Use B-to-B to Make a Splash

January Luncheon Report
January Luncheon Photos


Thursday, December 3, 2009
An Internal Memo on the Value of Marketing

December Luncheon Deck
December Luncheon Report
December Luncheon Audio
December Luncheon Photos


Thursday, November 5, 2009
Intel’s Inventors Star in First Brand Campaign

November Luncheon Audiocast
November Luncheon Report
November Luncheon Photos

Wednesday, October 21, 2009
Social Media Series, Part 2
Thursday, October 1, 2009
For GE’s Marketers, It’s Education at Work
Wednesday, September 16, 2009
Social Media Series, Part 1
Wednesday, September 9, 2009
Dow Corning’s Randall Rozin kicks off 2009-2010 Luncheon Series
Wednesday, June 17, 2009
Integrated Marketing and Sales as Child’s Play – the 7 Lego Building Blocks of Success
Thursday, June 11, 2009
For Navistar, the Road Less Traveled Makes All the Difference
Wednesday, May 20, 2009
Today’s Marketer, Tomorrow’s Growth Leader?
Wednesday, April 8, 2009
Building Brand Awareness—and Revenue to Boot
Wednesday, March 18, 2009
Keeping Marketing Accountable in a Recession
Thursday, March 5, 2009
How Grainger Gets It Done By Putting Customers First
Wednesday, February 18, 2009
The Power of Holistic Innovation
Thursday, February 5, 2009
UL Banks on Moms to Nurture Its Mark
Wednesday, January 21, 2009
Marketing to C-Level Executives: Three Experienced Perspectives
Thursday, January 8, 2009
The Inspiration Behind Tellabs’ ‘New Life’ Campaign
Wednesday, December 10, 2008
Internal Influence: How successful organizations use internal marketing programs
Wednesday, December 3, 2008
Secrets from CMOs Who Beat the Odds
Wednesday, November 19, 2008
SEO and SEM: A match made online
Thursday, November 6, 2008
LinkedIn: A Collaborative Nexus for B-to-B Marketers
Wednesday, October 15, 2008
Digital Revolution: How emerging media platforms are shaping the future of marketing communications
Thursday, October 2, 2008
Why FedEx’s Marketing Efforts are the Perfect Package
Friday, September 5, 2008
How the USOC Helps Sponsors Go for the Gold