PRESIDENT’S MESSAGE
If you weren’t one of the record 100 attendees at last week’s breakfast roundtable covering b-to-b SEM and SEO, you missed a great program.
If I may say so, these topic-focused morning events just keep getting better and better, thanks to BMA board member and roundtable chair Mary Uhrina and, of course, BMA board member and Google exec Jen Howard, who organized and led last week’s panel.
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DECEMBER 10 ROUNDTABLE
Why Internal Marketing Is Key
Learn why internal support is vital in today's increasingly "pull-driven," service-oriented b-to-b marketplace when Don Schultz, professor emeritus, Integrated Marketing Communications, at Northwestern University and
Heidi Schultz, executive vice president of Agora, Inc., and lecturer at Northwestern University, lead a discussion on internal marketing at this month's BMA Breakfast RoundTable at IIT's Stuart School of Business.
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