BMA’s 2009 national conference, which I have the honor of organizing, returns to downtown Chicago June 10-12 at the Drake Hotel.
Built around the theme, “Unlearn: Reprogramming marketers when it’s business as unusual,” the conference will focus on what b-to-b marketers and communicators have learned and what we need to relearn and unlearn to manage in these challenging times.
Turning more browsers into buyers and increasing reach and frequency aren't enough. Success today requires moving beyond increased conversion or "conversational" social media nonsense. It's time to connect renegade strategies like search marketing and brand advertising with business objectives. Jeff Molander spills the beans on moving beyond short-term wins to create sustainable value.
Crain’s Chicago Business Ad 
Feb. 18 RoundTable AudioCast
March 5 Luncheon Photos
Turning more browsers into buyers and increasing reach and frequency aren't enough. Success today requires moving beyond increased conversion or "conversational" social media nonsense. It's time to connect renegade strategies like search marketing and brand advertising with business objectives. Jeff Molander spills the beans on moving beyond short-term wins to create sustainable value. 
